What do Customer’s Expect from Online Shopping in 2015?

As shopping online emerges as the latest fad, customer’s expectations also change. It is important for online businesses to take customer preferences and needs into consideration to deliver superior user experience and improve brand loyalty. In today’s technology-driven market, consumers are empowered with knowledge and unparalleled potential of modern devices. Moreover, amid throat-cut competition, consumers emerge to be “super powers” that every business tries to please by offering exceptional services. As Internet shopping becomes more popular and streamlined in 2015, customer expectations are also changing and online businesses need to consider these to increase traffic and boost sales.

1. User-Friendly Ecommerce Websites

As technology advances at a rapid pace, customers expect user-friendly ecommerce websites that load fast, are easy to navigate and deliver an improved user experience. Typically, a website has only 8 seconds to attract and retain a visitor, and if your ecommerce store takes several minutes to load, you are definitely missing out on a major segment of your potential customers. Customer also wants simple and fast checkout process that makes online shopping hassle-free. So, make sure that your website is built light-weight, with amazing UI/UX and easy navigation that ensures simple checkout and secure online payment.

2. Product Info

Merely displaying stunning product images on your online store is not enough to attract customers. Modern consumers want valuable and relevant information about products and services before they buy. Therefore, it is important to provide full product info in each and every page to allow the customers make an informed decision.

3. Attractive Promotions and Offers

Customers in 2015 would look more for attractive deals and offers that make Internet shopping fun and memorable. Studies show that customers spend more time on websites or buy from ecommerce stores that offer lucrative discounts, promos and offers on their products. After all, affordable pricing is one good reason why people switch from brick-and-mortar shopping to the Internet.

4. Good Customer Support

Since consumers are unable to have a look & feel of the product before buying online, it’s not surprising there will be innumerable queries, product returns and complaints. So, they expect good customer support from the online store that would understand their needs and provide prompt feedback for their queries and complaints. Building communicable relationship with the customers is important to achieve success.

5. Genuine Easy Returns Policy

Customers expect easy and hassle-free return policy when they purchase goods online, and ecommerce stores should provide them with the service. Easy returns and quick refund is a good way to retain your customers.

6. Fast and Free Shipping

As online shopping grows in popularity, more and more customers will look for fast and free shipping all around the USA and globally. Online stores really have to broaden their network to meet the expectations of customers.