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Technology is everywhere! In a world driven by the Internet, everything is connected and it is a great thing for businesses to cash in on this and get more customers for your business. When it comes to online marketing, no matter how big or small your business is, you all have the same level field of play. A small business with good marketing can reach more people if not even overthrow a well-established business.

Convenience over price

A recent survey found out that 70% of Americans felt that 24 hours a day is not enough to get their work done! This comes as a blessing in disguise for small businesses who need not spend more in trying to lure customers into the store. Instead, all you need to do is have an online presence and make it work. Convenience triumphs over offers and discounts in the US!

Growing Smartphone market

While 91% of the Internet users still have access to a desktop, 80% of the users also have access to the Internet through their Smartphones, Tablets or other mobile devices! This is a huge number and a largely untapped potential. Optimize your website for mobile traffic, put up an app or in the worst case scenario get your business listed on a site that has a good mobile app.

Offer Free Delivery

With big players like Amazon and Walmart offering great deals on delivery (think of the drones buzzing over your head!) it is time small businesses stopped charging for delivery. Instead, urge your customers to make a minimum order value and get it delivered for free! People love to sit in the comfort of their couch and never leave!

Need more ideas? Check out these 3 tips to boost your Local Business

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