What Landlords Expect from Rental Agents in Today’s Market (2025)

In 2025’s evolving property landscape, landlords’ expectations of rental agents have risen sharply due to new regulations, shifting tenant priorities, and ongoing economic pressures. Here’s what landlords are looking for from rental agents and property managers in today’s market:

1. Compliance with New Regulations

• Knowledge of the Latest Laws: With the sweeping changes from the Renters’ Rights Act, rental agents must be up-to-date on all regulatory obligations, such as the abolition of Section 21 ‘no-fault’ evictions, the move to periodic tenancies, and strict protocols for rent increases.

• Accurate Documentation: Ensuring proper lease agreements, inspection reports, and handling notices within legal frameworks.

2. Proactive Tenant Screening and Risk Assessment

• Thorough Tenant Vetting: Agents are expected to conduct rigorous background and credit checks to reduce default risks, using consistent tenant screening processes to identify reliable renters.

• Fraud Prevention: Increased vigilance against rental fraud, including verifying income and employment details authentically.

3. Effective Communication and Transparency

• Regular Updates: Landlords expect prompt and clear communication about applications, tenant issues, lease renewals, and property status.

• Guidance on Market Trends: Providing detailed advice on market rents, tenant preferences, and regulatory shifts.

4. Efficient Property Management

• Maintenance Coordination: Handling repairs quickly, conducting regular property inspections, and ensuring properties remain in a habitable, well-maintained condition.

• Digital Tools: Utilising management software and online portals for rent collection, maintenance tracking, and document management.

5. Maximising Occupancy and Yield

• Strategic Marketing: Leveraging both traditional and digital platforms (including property portals and social media) to minimise vacancies and attract high-quality tenants.

• Market-Ready Pricing: Advising on competitive rent levels based on local demand and amenities, while keeping properties compliant with energy efficiency and sustainability standards.

6. Navigating Lease Changes and Tenant Relationships

• Handling Flexible Leases: Agents must adeptly manage rolling, periodic tenancies, helping landlords understand and adapt to more fluid tenant turnover scenarios.

• Dispute Resolution and Mediation: With enhanced tenant rights and the introduction of Sulekha Real Estate services, agents may need to help mediate disputes and ensure fair, transparent processes for all parties.

In summary, Landlords in 2025 are seeking rental agents who are not only legally literate and tech-savvy but also proactive in tenant selection, diligent in compliance and property care, and responsive to both market fluctuations and the evolving rights of tenants. Renal Agents who deliver on these fronts are best positioned for strong, long-lasting landlord relationships in the current market.