Pure Elegance

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About Pure Elegance

Pure Elegance is a fashion brand created by designer Parna Ghose. Pure Elegance makes exquisite ethnic couture and ready-to-wear western designs for fashion-conscious women worldwide. The hallmark of its haute couture style is in its original designs, flawless craftsmanship and innovative styling that bring out the individuality and exuberance through unique, unforgettable pieces. Pure Elegance takes pride in promoting fashion that is tasteful, contemporary and practical and has helped thousands of modern, successful women make statements about their individuality through style and fashion. It is the fastest growing South-Asian fashion brand in US. Pure Elegance is the ONLY South-Asian fashion brand from US to be invited to major international fashion shows like New York Couture Fashion Week, Dubai Fashion Week and Vancouver Fashion Week.