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1980
Gary Comer
Gary Comer
Welcome to Lands' End. Gary Comer wasn’t a fashion plate. He was a sailor. An independent thinker. But his appreciation for what’s hardworking‚ handsome and well-made turned his modest yachting supply company into one of the world’s most recognizable fashion brands. And his downright passion for treating people right turned generations of Lands’ End customers into true friends and family. Launched as a mail-order operation for yachting gear‚ the business filled about 15 orders on a good day. It took the team three years to see a real profit‚ and those returns had little to do with fashion. There were 84 pages to the Lands’ End Yachtsman’s Equipment Guide‚ Gary’s first catalog. Only two or three pages featured any clothes at all. And right there‚ on our very first cover‚ was a typo. For more details kindly contact us

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