The Arpan Group

Area Served

About The Arpan Group

The Arpan Group is a Boutique multicultural PR + marketing firm specializes in cultural nuance and engaging ethnic markets. Rina Shah, founder and CEO of The Arpan Group, has extensive experience in the public relations and nonprofit sectors. With a varied background in public relations, marketing, international development, program and grants management, and curriculum development, Rina is dedicated to helping clients achieve goals. Whether your firm is expanding its consumer base or trying to capture an ethnic market, our expertise will help you succeed. Developing culture-specific and targeted messages, engaging relevant audiences, and streamlining marketing efforts are just a few of the ways in which we can help you meet your goals.